In June 2025, we took over a client’s long-running Google Search Ads campaign that
had been underperforming for years. Click-through rates were low, conversions were
flat, and ad spend was inefficient.
In just four months, we tripled conversions while reducing costs by nearly
half—setting the stage for a full transformation through strategic, data-driven
campaign management.
Performance Trends from 2019 through 2025. Note the dramatic changes in the 3rd quarter of 2025: significant increases in all three performance metrics (red, yellow and green lines) and a significant decrease in cost (blue line).
Assessing a Stalled Campaign
Our first step was a detailed review of the campaign’s historical performance. This assessment allowed us to identify immediate opportunities for improvement and uncover areas where incremental adjustments could compound into meaningful results.
Strategic Improvements, Ongoing Optimization
Our approach combined major strategic improvements with ongoing, smaller optimizations across every aspect of the campaign:
- Ad copy updates: We improved content and ensured messaging aligned with user intent, driving higher engagement.
- Refined bidding strategies: We optimized the ad spend to focus on high-quality clicks and reduce wasted budget.
- Keyword targeting adjustments: We prioritized high-intent searches to attract qualified traffic.
- Ad scheduling and audience segmentation: We delivered ads to the right users at the right times.
- Negative keyword and landing page alignment: We prevented wasted clicks and improved conversion consistency.
By continuously refining both major and minor elements, the campaign steadily approached its full potential, creating measurable improvements across nearly all key metrics.
Measurable Results in Just Four Months
From June 11 to October 21, 2025, compared to the same period in 2024, the campaign saw dramatic gains:
Metric | Result |
| Click-Through Rate (CTR) | +154% |
| Conversions | +290% |
| Conversion Rate | +386% |
| Engaged Sessions | +6.63% |
| Top Impression Share | +15.67% |
| Average Cost-Per-Click (CPC) | −36.78% |
| Total Spend | −49.26% |
The Bottom Line
These results demonstrate the incredible impact our comprehensive approach can have on Google Ads campaigns.
Targeted, data-driven improvements, combined with consistent evaluation and optimization, can dramatically increase the ROI of this powerful advertising vehicle – even if you have campaigns that have been running for years.
If you’re looking to increase your online visibility and generate more leads with Google Ads, read more about our services and reach out to talk next steps.
