Messaging
New messaging for clarity and inspiration
We embarked on an extensive messaging exploration with Capstone that uncovered critical weaknesses that were causing confusion and apathy. Along with refreshed brand design, we re-organized service offerings, developed key messages, wrote an inspiring tagline, and developed a clear positioning statement.
Print design
A strategic plan design with refreshed branding
Capstone needed to convey its three-year vision with a simple and impactful print piece. We developed a design that incorporated our new messaging strategies along with freshened brand graphics, creating a document that both informs and inspires.
Video
Crafting a powerful overview video
We worked closely with Capstone and RetroMotion Creative to create a highly emotional video that speaks to how this organization is truly changing lives. We developed the project strategy, coordinated the shoot, managed talking points, and worked with the videographer on editing.
Advertising
Event ads for a partner organization
As COVID hit vulnerable communities hard, Capstone’s Lamoille Area community responded. Its local health and human services response command center developed a series of free resources to connect people with the help they need. Our campaign, consisting of social media and print advertising, worked to get people connected.
Logo/Identity
Firing up a brand with a logo refresh
We worked with Capstone on a simple refresh of a logo for their seasonal campaign to combat hunger. Keeping the basic elements the same, we revamped the graphic icon, improved the typography, and created a logo structure that would be easier to use across multiple applications.
Inspiring annual report design
Our work with Capstone has involved years of annual report design. Each year, we look to blend the continuity of a stable brand with the freshness of new design ideas. The story of the past year must be captured within a brief 8 pages, so smart page design is critical — to cover all the necessary details while inspiring donors and supporters.
Print design
A feel-good annual report
Our redesign of Capstone’s 2021 annual report showcases the organization’s important work with stories of community impact with bold, clean design. A central cover photo tugs at the heartstrings of donor and supporters who help make this work possible.
Advertising
Recruitment ads that stand out
When people make the difference in an organization, it’s important to inspire quality job candidates. We developed a design template for a help-wanted ad that gets noticed and is easy to update as new positions need filling.
