A fast-paced website design
O’Brien Brothers has built its reputation on community, quality homes and commercial spaces. They needed a website that not only communicated their Vermont values, but appealed to future tenants and home buyers. And they needed it quickly. To meet their deadline, we set an aggressive schedule for web redesign and development. This site features new architecture, targeted copywriting, and a design to showcase their new brand.
Check it out: obrienbrothersvt.com
Bringing O’Brien values to life
We quickly identified a special vibe at O’Brien Brothers. It was clear that their people embodied the values expressed by the company’s founder over 60 years ago. To design an authentic and compelling web site, we needed to showcase the quality of these hardworking, genuine people. The results of our photoshoots were a series of action shots, headshots, and group shots photographed by Andy Duback, assisted and directed by Stride.
Finding the right message and voice
With a long history of community involvement in South Burlington, Vermont, O’Brien Brothers understands the importance of its legacy. They needed to convey this with the right messages on their new web site. We worked to understand their unique qualities, and then delivered new copywriting and editing that gave them just the right voice.
Augmenting organic search results
To promote availability of residential apartments and commercial properties, Stride crafted highly targeted pay-per-click campaigns that land O’Brien Brothers at the top of search results pages. Closely monitoring and adjusting campaigns as circumstances change, these campaigns play an important part in reaching the target audience.