Refreshing the brand
With well-established brand recognition, ReArch was hoping to infuse their brand with a more professional feel, and to compete with the larger construction companies in the area. We started with a refresh of their logo typography and icon to give it a more modern and polished feel. The new logo has been used in a wide variety of applications — large scale signage, vehicle graphics, online, print advertising, and more.
Taking the brand inside
Interior branding — or environmental graphics — can really bring a company brand to life, and to the next level. When ReArch planned its move to a new 8,000 square foot office, they tasked Stride with the concepting and design of interior branding throughout. This conference room wall prominently features their company values, while the custom graphics on glass represent the surrounding landscape and ‘whales tales’ sculpture at Technology Park.
Vermont sophistication online
With a refreshed brand, ReArch was ready to embark on a new website design. This new web site reflects the sophisticated nature and quality of their work in Vermont and the northeast. Distinctly modern in design, it features a deep portfolio, beautiful photography, and project videos. Most importantly, it delivers results.
What better way to display your company values and projects than a large collage displayed in your office entryway? We designed this prominent signage to speak to both employees and prospective clients about ReArch’s mission, vision and capabilities. One unique aspect of this display: the outer graphics are produced with magnetic backings that makes the panels interchangeable, and very inexpensive to update.
A sophisticated site for Tech Park
Technology Park is a 177-acre campus owned by ReArch Company that combines Vermont beauty with high-end technology. We worked closely with the company VPs to understand the property, prospective tenants, and the long-range development plan. This site features dozens of interior and exterior images, detailed floor plans, custom videos, drone footage, and tenant lists, and is a valuable tool for businesses or brokers searching for commercial office space.