Redesigning an iconic Vermont logo
In the process of redesigning their suite of existing sales materials, it became clear that time was right to refresh their logo. Keeping the basic structure intact, we designed a fresh new graphic icon that’s more modern and easier to reproduce. We also developed a new tagline that locks in under the name.
Showcasing the brand
We always love to collaborate with clients on interior branding projects — in this instance, Vermont Tent Company’s brand new showroom and offices in Essex Junction. We worked closely with the team at Sammel Signs to implement this work: a 19’ logo above their main entrance, other prominent signage, reception area branding, and a variety of large-scale photo collages and messaging that wow and inspire.
Making the case for quality
Although Vermont Tent Company has become one of the largest event rental companies in New England, it’s critical that their sales materials clearly communicate the benefits of working with them — trust, experience, and unsurpassed customer service. As we developed a messaging strategy and wrote copy for sales materials, we focused on convincing consumers to weigh all factors, especially the intangibles, when researching and comparing their options.
Sales materials that shine
We began our work with Vermont Tent Company to overhaul its printed sales collateral. We worked to reorganize, rewrite, and redesign its 32-page Product Sourcebook and accompanying Price List. The new pieces improve reader engagement by showcasing the stunning photography and communicating with compelling messaging. Having beautiful, inviting sales brochures has helped set Vermont Tent apart from its competitors.