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Web design
A trailblazing new website
For this website, we developed intuitive site architecture to help members and the public more easily find the resources they need. We crafted copy to tie the larger message together in a clear, concise way, and modernized the design to better reflect this inclusive and outdoorsy brand. It’s an easy-to-maintain site that will serve them well for years.
Logo/Identity
A very Vermonty logo
What could be better for an outdoorsy Vermont brand than, well, an image of Vermont? This organization needed a logo that inspires trail managers in both digital and real-world environments. We chose a friendly font and a happy Vermont scene with a sunset, mountains, and trails. The result encapsulates our love for our beautiful state.
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Web design
Promoting trail access for all abilities
We designed and built this brand-new section of the website dedicated to making pedestrian trails accessible to people with differing abilities. As a guide for trail managers and the community at large, this colorful, practical, and informative website page provides practical tips for improving trail accessibility. Built with useful jump links organized by topic area, there’s even a section on bird-friendly trails.
