There are lots of options for anyone looking to launch a new website online. Here at Stride, we regularly choose WordPress to build our sites, but we like to keep an eye on other popular options to see if they might be a better choice for some of our clients.
One such option we’ve worked with recently is HubSpot. HubSpot is a company that provides a suite of software products for inbound marketing, sales, and customer service. The platform integrates many of the separate tools that a marketing company may want for robust online marketing, tracking and analysis into one convenient dashboard.
While HubSpot and WordPress can both provide full-featured websites for the masses, they go about it in very different ways. WordPress is Open Source software, which basically means it’s free and will always be free. HubSpot is a paid, proprietary service that includes many additional features compared to an out-of-the-box WordPress site.
Primary features of HubSpot
- Website Builder/Content Management System
- Customer Retention Manager
- Dynamic Forms
- Ad Management
- Email Marketing
- Reporting Dashboards
- Ad Retargeting
- Blog and Content Creation Tools
- Google Search Console integration
- Contact Management and Tracking
- Live Chat
- Social Media Integration
- Competitor Tracking
- Salesforce Integration
- A/B Testing
- Web Traffic Analytics
- And more
As you can see, HubSpot provides an impressive array of integrated features, and while that’s a long list, most (if not all) of the features above can be added to a site built in WordPress or any other modern web platform à la carte. HubSpot provides the convenience of packaging all of these features right in their dashboard for a fee between $50 and $3,200 per month (or more) depending on your package.
WordPress operates differently, as their web platform is designed to be built upon using plugins and third-party services. Organizations can add exactly what they need for their particular business and avoid tools that are unnecessary. In most cases, you’ll be able to add the same or similar features as HubSpot and they will integrate seamlessly with your website’s dashboard. You can select a free tool from among thousands of plugins offered in the WordPress plugin repository. Thousands of paid plugins are available as well.
Which of the many platforms you choose for your website will depend entirely on your budget and your organizational needs – both HubSpot and WordPress are viable options. If you’d like help determining your best course of action we’d love to discuss your options and help steer you in the right direction. Interested? Contact us to set up a meeting!