Branding

Logo Design

Your logo is the cornerstone of your brand. It directly reflects the quality and personality of your organization, so it needs to appeal to your audience and stand out from the competition. It doesn’t need to tell your whole story, but it should point to it while being unique, memorable, and highly functional. At Stride, we front-load our logo design process by working closely with you to fully understand your value proposition, culture, audience, and industry. Then we deliver stunning, on-target ideas that are tightly executed, from first proofs to final design.

Identity Development

Your brand identity is the coming together of many elements. It’s everything from your name and your logo to your visuals and your voice. We approach brand development with smart design principles to construct and deliver each brand in an impactful and consistent way. Once this is established, we provide detailed Brand Usage Guidelines that help enforce brand consistency throughout your organization, with standards for the application of your logo, fonts, colors, imagery, message, and layout templates.

Messaging Strategy

Speak with strategy in mind. Your brand messaging can set you apart, connect you with your target audience, and create an authentic dialogue that leads to long-term brand loyalty. When you commit to a well-crafted messaging strategy and apply it with consistency, you not only create credibility for your brand, you form a critical mindset for your entire staff and sales team — and that leads to long-term success. Our messaging strategy process has been proven highly effective for guiding copywriting and verbal communications for businesses and organizations of all sizes.