Search Engine Optimization (SEO)

The key to SEO success? Keywords! The right words and phrases on your website help it to reach the right people at the right time. To begin our Foundational SEO work for you, we run an audit of your site to give you a precise snapshot of your keyword performance in comparison to your competitors. We then dive into keyword research to develop a prioritized list of search terms that align with your goals and have the best chance at building your online visibility — focusing on monthly search volume, ranking difficulty, and click-through rates.

We make your site appealing to search engines and to visitors. Our next step in Foundational SEO is to strategically apply your high-priority keywords to your most important pages. This includes SEO best practices to optimize your written content and meta data. And since Google values highly engaging pages, we also make suggestions to boost their visual impact. This work is not only critical to your search visibility, it enhances the user experience as well — so it’s a win-win.

If it’s broke, you really should fix it. Technical issues on a website can inhibit search visibility, while some technical know-how can boost it. We uncover all the issues — from serious problems to the everyday stuff — that may be suppressing your search engine rankings. These may include slow load speed, mobile issues, usability problems, poorly structured code, broken links, missing meta data or schema markup, and various compliance issues.

If your business doesn’t show up on Google, does it really even exist? (Haha.) But in all seriousness, businesses that don’t perform well in location-based searches can take a real hit. With a bit of training and the right tools, we help you take ownership of your local visibility management, ensuring that your company data is delivered accurately and effectively across the web. We also help you get and manage customer reviews — a great strategy for improving local click-throughs to your site.

Get to the top of the search engine results page. Pay-Per-Click search engine marketing efforts like Google Ads help to boost your SEO efforts by sending your message to the top of the search results page — and the only time you pay Google is when users click through to your website. We work with you to develop your search marketing strategy, set up the ads, and then carefully maintain them over time.

Keep growing that search visibility! It takes an ongoing effort to maintain and improve your search rankings — especially because your competitors are likely doing the same. Our Ongoing SEO Plans are designed to provide regular improvements to search engine rankings and are tailored to your specific needs. All plans include regular search performance reporting, and may include periodic tasks such as keyword adjustments, page updates, technical improvements, and content building.