Search Engine Optimization (SEO)
SEO gets your content to show up, get noticed, and win customers.
It’s one of the most important investments you can make in your website. We offer Foundational SEO services and plans that help you compete successfully on search engine results pages.
Keyword Research
The key to SEO success? Keywords! The right words and phrases on your website help it to reach the right people at the right time. To begin our Foundational SEO work for you, we run an audit of your site to give you a precise snapshot of your keyword performance in comparison to your competitors. We then dive into keyword research to develop a prioritized list of search terms that align with your goals and have the best chance at building your online visibility — focusing on monthly search volume, ranking difficulty, and click-through rates.
Content Optimization
We make your site appealing to search engines and to visitors. Our next step in Foundational SEO is to strategically apply your high-priority keywords to your most important pages. This includes SEO best practices to optimize your written content and meta data. And since Google values highly engaging pages, we also make suggestions to boost their visual impact. This work is not only critical to your search visibility, it enhances the user experience as well — so it’s a win-win.
Technical Optimization
If it’s broke, you really should fix it. Technical issues on a website can inhibit search visibility, while some technical know-how can boost it. We uncover all the issues — from serious problems to the everyday stuff — that may be suppressing your search engine rankings. These may include slow load speed, mobile issues, usability problems, poorly structured code, broken links, missing meta data or schema markup, and various compliance issues.
Local SEO
If your business doesn’t show up on Google, does it really even exist? (Haha.) But in all seriousness, businesses that don’t perform well in location-based searches can take a real hit. With a bit of training and the right tools, we help you take ownership of your local visibility management, ensuring that your company data is delivered accurately and effectively across the web. We also help you get and manage customer reviews — a great strategy for improving local click-throughs to your site.
Search Performance Reporting
This is a regular SEO health check – a one-page overview of how your site is performing in organic search engine results. It includes top-level metrics like keyword rankings & trends, search visibility compared to your competition, issues that affect Google’s ability to crawl your site, issues that affect click-throughs to your site, and our recommendations for SEO improvements.
Reporting can be monthly, bi-monthly or quarterly, and can be combined with a Stride Web Maintenance Plan.
Ongoing SEO
Keep growing that search visibility! It takes continued effort to maintain and improve your search rankings — especially because your competitors are likely doing the same. Ongoing SEO is designed to provide regular improvements to search engine rankings, is tailored to specific needs, and generally falls into the following areas:
- Goal-based content strategies
- Fresh content writing (news and blog posts)
- Continual technical upgrades (issue fixes, metadata improvements)
CONTACT US
Let’s talk about your search engine optimization project.
We’d love to hear from you. Tell us about your project, and we’ll see if there’s a spark. We just might be marketing soulmates.
