Often, the most important sales opportunities involve direct, one-on-one contact with just a few key prospects. You know that top-quality sales materials can boost your sales pitch, but you also know that traditional offset printing for an ultra-small quantity makes little budgetary sense. It means boxes of leftovers you’ll never use. So you bite your lip and head to the discount copy shop. Or you go without.
That’s now a thing of the past. Low-quantity print runs no longer mean mediocre laser prints followed by awkward apologies for poor quality materials. These days you can get near-perfect results from digital printing, as long as you know where to go to get them.
For high-quality print collateral in ridiculously small quantities, talk to your local high-end commercial printer. (And if print management is outside your comfort zone, call us first and we’ll do the talking.) Many printers are now offering the latest technology in digital printing, like the Xerox 1000 Digital Press, which produces crisp, high-impact color that’s often mistaken for traditional offset printing.
Along with an increase in quality, the breadth of capabilities of digital printing has improved as well. Some printers are now offering spot varnish on digital print jobs, and their presses can handle larger sheet sizes and a wider variety of papers. Other vendors allow you to print directly onto almost any flat surface, which opens up all sorts of possibilities for display graphics, signage, or creative sales pitches.
Working on a direct mail campaign? Variable data printing, which adds name personalization onto each piece, is more widely available than ever before — even in full color and small quantities.
Just as with offset printing, normal bindery options can be applied to a small-run digital job, such as perfect binding, staples, and special folds. Just talk with your printer about any heavy ink that straddles the folds — they’ll need to keep an eye on that and take steps to avoid cracking in the toner along the folds.
Expect big quality from your next small-quantity print job. Contact your local commercial printer, or reach out to us to discuss an upcoming project.
