Burlington Trolley Tours is a budding local business offering year-round sightseeing tours, seasonal experiences, and private rentals for birthdays, weddings, and special occasions. They’ve been looking to expand their visibility and attract new customers, and Stride has been happy to help get them moving with some initial pro-bono marketing efforts.
Initially we noticed their identity didn’t stand out well on their sparkling new red trolley, so we revised the logo to include white, bolder text — a small change for critical visibility. We also maximized the unused marketing space on the side of the vehicle with important signage that promotes their website, where customers can learn more about them and buy tickets.
Next, we created a strategically placed sandwich board for Waterfront Park, helping them get noticed by Burlington tourists, and a newly-designed rack card to be displayed around town. Finally, we consulted on website updates to make it more compelling and easier to use.
If you haven’t taken a ride yet, Burlington Trolley Tours is a fun way to see the city. Or, rent the trolley for your next event!
