Terri Parent and Catherine McIntyre: local news makers!
If you haven’t picked up a copy of this month’s Champlain Business Journal yet, you’re missing out on some trade secrets from local marketing firms — including Stride. Gracing the cover of the current edition are our very own Terri Parent and Catherine McIntyre.
The article discusses the importance of choosing the right name and branding for your business, as reporter Sara Widness writes, “a name, and how it’s perceived, can make or break a business.” Widness interviewed Terri and Catherine, along with several other local marketing professionals and newly renamed businesses who shared their experiences and insights on naming and branding.
