WEB DESIGN NEWS: Announcing the launch of a new web site for The Good Table, an upscale corporate foodservice company in Purchase, New York.
Serving quality-conscious businesses and commercial office complexes in Westchester County, NY and Fairfield County, Connecticut, The Good Table places a high value on exceptional food made from fresh, local ingredients. Owner Barbara Moore distinguishes her company through its strong ties to small family farms and community-supported agriculture. Through numerous corporate cafés and a thriving catering service, she and Executive Chef Keith Taplin create extraordinary menus that have made The Good Table a sought-after foodservice provider among the corporate elite.
Stride began its work for The Good Table with a brand assessment, followed by improvements to the company’s logo, visual elements, and voice. Owner Terri Parent worked closely with copywriter Gail Jokerst to develop the web site’s content, creating a brand personality, messaging strategy, and SEO plan. Senior Designer Dave Barron developed the design, photography direction, downloadable menus and programming for the web site. Initial reviews of The Good Table’s web presence have been overwhelmingly positive.
Stride continues to assist The Good Table with additional marketing needs, including menu design, signage, and staff uniforms.
