Thinking about your 2017 sales strategies? Think print.
With online strategies taking an ever-larger share of marketing budgets these days, it’s tempting to think they can come at the expense of printed sales materials. Not so.
Print is expected — and effective.
Well-designed print collateral is a must-have for companies of all sizes who produce quality products and services in competitive industries. Sales packets, booklets, brochures, and sell sheets are all competitive tools for building brands and making sales.
Not only are they expected, these tools have the power to form lasting connections between buyers and sellers, and influence buying decisions. A good sales piece has staying power. It’s tactile and real; it can’t be deleted. It demands a flip-through, then if it’s compelling, a linger on a powerful image or message… then a read.
Print adds excitement for sales teams.
Internal sales teams tend to be the first ones to demand print materials. Being on the front lines, especially with high-value leads, they know the power of an amazing sales piece. They know that in the hands of a prospect, that piece injects excitement, tells their story better than they can, and transforms a conversation. It makes their job easier.
So it’s important to keep in mind both the internal and external power of print collateral. Quality print materials not only communicate to your buyers, but to your sales team as well. Giving them effective sales tools provides support for their efforts and boosts their enthusiasm for the brand — enthusiasm that will be reflected in their interactions.
Print demands expertise.
To produce an effective sales piece, use professional design and copywriting services, like those at Stride, to ensure that the quality is high and the message is clear and compelling. Make sure your designer has a deep knowledge of print processes to avoid costly mistakes, or disappointment with the final product.
Savvy buyers can spot the difference between a company that invests in high-end materials and one that cobbles them together on the cheap. Reflect the sophistication of your business — and boost your sales — with exciting new printed sales materials this year.
