Driven by technological advancements, shifting consumer behaviors, and changing digital platforms, marketing continues to evolve at an unprecedented pace. Understanding and leveraging the most impactful marketing trends will be crucial for brands looking to capture attention and drive sustainable growth in an increasingly digital and personalized marketplace.
Here are the trends that are changing marketing strategies in 2025 that we think are here to stay.
1. AI is continuing to affect marketing strategies.
Artificial intelligence is optimizing everything from strategic planning and content creation to personalized customer experiences. As AI tools become more intuitive, businesses will be increasing their use of AI for everyday marketing tasks. The challenge for brands will be in creating the right balance of AI integration — leveraging its power and efficiency while retaining the authenticity, uniqueness, and human touch that their consumers demand.
2. Changes in search tech are evolving SEO strategies.
The technology we use to search for goods and services is rapidly changing, so marketers must continue to evolve their search optimization strategies. 35% of U.S. households now own a smart speaker, which means more and more queries are being asked conversationally. Likewise, Google’s AI Overview summaries are encouraging more and more users to type their queries in the form of a question. Because of this, brands should focus their SEO efforts on long-tail keywords and natural language to take advantage of this growing trend.
3. Video will continue to dominate the content-sphere.
The importance of video content has been rising sharply, and that trend is showing no signs of slowing down. Video platforms have fundamentally changed our expectations for engaging, bite-sized content from brands, so we as marketers we must continue to embrace short-form video, employ video storytelling, and lean into social media platforms that deliver video content.
4. Website design will keep advancing efficiency over depth.
The scientist Herbert Simon once wrote, “A wealth of information creates a poverty of attention.” The dominance and speed of today’s information flow has been changing the way our minds work, shortening our attention spans and turning us into more reactive and impulsive web users. The future of website design will reflect the need for alignment with this new reality. To keep users engaged, a website must be delivered with more relevance, speed, and visual interest than ever before.
5. Consumers will demand more personal, values-based connections.
As social media and commerce continue to intermingle, customers are increasingly broadcasting their values through purchases and demanding more personal and meaningful relationships with the brands they choose. Companies can deepen their connections with their audiences with more personalized marketing and experiences, and create brand-bonding with authentic, mission-driven content. Don’t have mission-driven content? Many of our clients have enjoyed the fruits of a deep dive into their brand’s core values to initiate marketing success.
These marketing trends represent more than just strategies—they’re a roadmap for brands to navigate an increasingly complex digital ecosystem. By embracing AI, leveraging new technologies, understanding user behavior, and developing more meaningful content, businesses can not only survive but thrive in the evolving marketing landscape. The future belongs to those who are agile, innovative, and deeply connected to their audience’s evolving needs and expectations.
