Ready to give your brand a fresh start? A rebrand can be an exciting opportunity to realign your identity with where your organization is headed. Here’s what to keep in mind to make it a success.
1. Budget Beyond the Logo
A logo is just the beginning. The real investment comes from applying new branding across your entire brand ecosystem: your website, signage, print materials, packaging, digital platforms, and more. Take inventory of everything that carries your brand—the logo and other brand elements—and factor the costs of updating everything into your budget. When you plan for the full scope upfront, you can execute confidently without surprises.
2. Plan for a Swift Transition
Consistency is key. The goal is to flip the switch across all your touchpoints as simultaneously as possible. You don’t want old and new versions of your brand coexisting for months—it creates confusion and weakens your impact. Map out your timeline, prepare all materials in advance, and coordinate a clean launch. A well-orchestrated rollout makes the transition feel seamless and intentional.
3. Design for the Real World
Your new logo needs to be able to work everywhere now and into the future. From small mobile screens to building signage, think about size constraints, different formats, platform requirements, and future needs before finalizing your design. A truly great logo is adaptable and legible across every medium where your brand lives.
4. Bring Your Audience Along
You’ve built brand recognition, and that’s valuable. The key to a successful rebrand is helping your audience understand the evolution. Tell your story. Explain why you’re making this change and what it represents for your company’s future. Use your launch as an opportunity to reengage customers and create excitement. When people understand the “why,” they’re more likely to meet you with excitement rather than skepticism.
5. Rebrand or Refresh?
Here’s an important question: do you need a complete rebrand, or would a smaller, simpler, more budget-friendly refresh do the job? A refresh can update and modernize your existing identity while maintaining its core recognition. Sometimes tweaking your color palette, refining your typography, or evolving your logo is enough to feel fresh without starting from scratch. Be strategic about the level of change you actually need—there’s real value in the brand equity you’ve already built.
Ready to Make Your Move?
A rebrand can be a powerful tool for growth when you approach it thoughtfully. If you’re considering a rebrand for your organization or business, our team at Stride is always happy to discuss your needs and options.
