We recently read an interesting study about the state of B2B marketing trends, and found this infographic particularly interesting about current social media use:
So, what about B2C marketing trends? We found this infographic as well:
The takeaway point? The most popular social media outlets for B2B companies versus B2C companies vary somewhat, but the majority have a presence on Facebook, LinkedIn, Twitter, and YouTube. Is your business active on these sites?
Sources: Marketo.com blog post “The State of Content Marketing” and Content Marketing Institute blog post “2013 B2C Content Marketing Research: Benchmarks, Budgets, and Trends”
