Logo/Identity
A logo redesign that honors its origins
When DEW was ready to refresh their brand, they didn’t want to veer too far from their roots. The logo’s triangular icon had meaning, but it was looking too dated to compete well in a modernizing market. We worked closely with DEW to create an attractive solution that blends the old with the new, to reflect a new level of sophistication while holding true to what matters most.
Messaging
Guiding messaging with values
DEW was ready for a deeper understanding of their market position and a revitalized brand. After an extended discovery process, we developed a new foundation that included a comprehensive messaging strategy. The results of this work included a revised name, along with a new tagline, positioning statement, key messages, and brand voice. Our focus centered on their core principles: Communication, People, Process, Safety, Accountability, and Partnerships.
Photography
Building a photo library
Though DEW had plenty of images of buildings, they hadn’t yet showcased the unique qualities of their people — their most important asset. We recommended a series of photoshoots, then went to work on planning, scheduling, and coordinating people and props, and then directed the shoots. The result is a stunning library of authentic, hardworking photos.
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Web design
Construction web design that engages
As the second largest construction firm in Vermont, DEW needed a complete overhaul of its website to stay competitive in the Vermont marketplace. As part of a comprehensive rebranding process, we developed the new site to reflect its bold new positioning. Core values are at the heart of the site’s messaging, while high-quality work dominates its pages. All new thinking was instituted for messaging, site navigation, and content.Check it out: dewconstruction.com
Branding
Taking the brand on the road
Redesigning a corporate logo means taking a lot of things into consideration — including all the infrastructure that must be updated. For DEW, this included their large fleet of Toyota trucks. We recommended an inexpensive yet attractive one-color solution that gets noticed.
Environmental Graphics
Environmental graphics that inspire
Once we established the DEW brand and launched its new website, it was time to bring the brand inside. We designed a series of graphic installations throughout its main headquarters in Williston, Vermont. This internal branding not only impresses visitors to DEW, but also helps to inspire the people who work there everyday.
Materials for recruiting efforts
Our work with DEW includes the assistance with recruiting the next generation of skilled workers. For this overview brochure, we relied on our experience in recruitment marketing to find the right tone, craft a compelling message, and create an easily-browsable design that attracts job seekers at job fairs and other in-person events.
