Going big on tradeshow graphics
If you want to get noticed at a busy tradeshow, it’s go big — or go home. For a recent national industry show, we approached Dynapower’s booth presence with the kind of bold simplicity that’s hard to miss. Color, graphics, messaging, and video came together to draw in visitors, making for a successful event.
Minding the details of a corporate brand
We married clean, fresh fonts with Dynapower’s bold new logo and electric color palette for a business card that speaks to a powerful but modern new global brand identity. To ensure these details run throughout their corporate communications, we also created fresh new letterhead and envelopes.
Sales literature that sings
Technical specifications are important marketing collateral, especially in an industry where precision and safety are key. With the rebrand and launch of Dynapower’s new website, we also rebranded and redesigned Dynapower’s portfolio of datasheets and whitepapers to match their bold new look. With large product images, ample white space, and a sleek new look, we made Dynapower’s datasheets and whitepapers look powerful, modern, and sophisticated.
Product photography for a fresh brand
We went all in on Dynapower’s new look, and that meant refreshed photography for their existing and new product lines, as well as an internal photo shoot that highlights Dynapower’s unique, values-driven corporate culture. We planned, directed, and implemented a photo shoot at Dynapower’s Vermont facility using tried-and-true photographer, Rick Levinson of RL Photo.
Brand exposure with focused ads
To help build Dynapower’s brand awareness, we created ad campaigns for both LinkedIn and Google. These campaign goals were twofold: they helped Dynapower promote their product lines while positioning them as a clean energy brand.
Cutting to fresh copy
All those fresh new web pages needed words, and they weren’t going to write themselves. We jumped in to help Dynapower craft brand new website copy for each and every page that cuts through complex technical jargon to deliver a powerful story, illustrating the global reach of Dynapower products and their company values. The tone of each section thoughtfully aligns with their new, bold messaging strategy.
Powering bold design with WordPress
With new branding and a bold new commitment to clean energy, Dynapower needed a bold new website to match. We applied our web design and development chops to deliver a site that’s as functional as it is beautiful. With powerful type, refreshed colors, electric gradients, and videography, the new site comes alive to tell the story of connecting power to purpose.