A logo with powerful energy
As Encore shifted its focus to solar power, it needed a new logo design. We were tasked with revising their identity to communicate this shift without losing brand recognition, so retaining the core typography was essential to this effort. We focused on a complete redo of the graphic icon, along with a modern, corporate configuration. As the creators of the original Encore name and logo, we were excited to bring new energy to this brand.
Capturing vitality in photos
At Encore, success lies in the strength and expertise of its people. We recommended a series of authentic images to capture the essence that makes Encore Renewable Energy a high-level experience. We coordinated the details of each shot, and directed a wintertime photoshoot with Andy Duback that produced excellent results.
A website focused on the future
Encore needed a new website that reflects their forward thinking — for Vermont as well the the entire northeast region. We suggested a bold new website design that showcased their new branding and higher level of project capabilities. Heavy on photos and light on fussiness, this site is an elegant and straightforward approach to inspiring confidence in Encore.
Brand visibility with print advertising
For local and regional brand recognition, Encore sees results with print advertising in trade publications and business magazines. Ad size and frequency matters to make an impact in these publications, along with compelling images and messaging that draw the reader in.