Radio
Reaching out across the state
To connect with VPR listeners, we worked closely with Dunkiel Saunders to craft an underwriting plan and highly targeted messaging that aired during drive-time, livestream broadcasts, and in podcast downloads. These spots helped communicate the firm’s mission to all corners of Vermont.
Digital marketing
Generating awareness with digital ads
Brand marketing, or general awareness messaging, is foundational for any company. But it is also the long-game, and can often be difficult to assess. We worked closely with Dunkiel Saunders to develop and design an online advertising campaign that increased visibility of the firm, and its mission. Our campaign summary and ROI report included recommendations to continue the campaign in 2020.
Logo/Identity
Modern sophistication for a new era
Dunkiel Saunders is a law firm with a commitment to serving the public interest and improving the world around them. Years ago, they looked to Stride for collaboration on a new name and simple wordmark logo. Clean lines reflect the progressive spirit of the firm, while the balance of soft and bold colors hint at a culture of smart innovation.
Web design
A law firm website that celebrates clients
When Dunkiel Saunders looked to us for a new web design, we responded with a sophisticated balance of classic professionalism and cutting-edge innovation. A prominent feature of the website is its use of in-depth case studies of several clients, as featured at the top of its home page. This site also features innovative attorney bio pages, smart use of blogging, and other SEO practices.
Print design
Growing health care law services
With health care growing as an important practice area for Dunkiel Saunders, they knew the needed to support its growth with a marketing presence at conferences and events. This overview brochure covers some of the critical aspects of this growing legal field, and the client’s unique niche in it.
Email marketing
Getting the word out through email
We developed an email marketing template for the firm to communicate a wide array of subjects, from timely legal information to promoting practice areas. We designed a no-nonsense layout with attractive, easy-to-recognize branding in a manner that allowed for text-heavy content — critical for conveying a lot of important information to clients.
Logo/Identity
Branding a creative fundraiser
Created and hosted by Dunkiel Saunders, Art + Soul is an annual art benefit brings artists, nonprofits, and businesses together to support a local non-profit beneficiary. We worked closely with the law firm to create an event identity inspired by art and loosely connected to the firm’s own brand, which features a small orange square. The logo design resulted in a highly memorable mark that has served this event well.
Print design
Giving back with artful marketing
As an annual sponsor of Art+Soul, Stride has partnered with the event host to draw local artists and buyers to the event in support of our community. We produced an array of print and online marketing materials like this postcard design, developed in a different theme each year that’s inspired by the beneficiary.
Email marketing
Email marketing for Art+Soul
For Art+Soul, we developed an email marketing campaign to draw interest from both local artists and the art-loving community. As a co-sponsor of the event, Stride produced an array of promotional media in each year’s theme, such as this email promotion featuring ECHO Leahy Center for Lake Champlain.
