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Web design
A website design with a healthy glow
Gifford’s vast network spans throughout central Vermont, and their website must cater to all of it. They needed an extensive new site with inspiring visuals and messaging, better functionality, intuitive architecture, and strong SEO. We met the challenge in record time, with a robust homepage, comprehensive location and service pages, a provider directory, and online bill pay — for a healthier web design for central Vermont.
Messaging
Focusing on the right message
When Gifford was in need of a marketing agency, they looked for one with messaging chops. With research and analysis, we set to work on a messaging strategy that would resonate with their central Vermont audience — with a new tagline, positioning statements, and key messages with detailed talking points and supporting information.
Advertising
Using humor in healthcare advertising
How to get noticed online with the sober subject matter of health care? Why, with humor of course! We used out-of-the-box thinking to address a wide range of health care needs, from emergency room visits to sports medicine to gynecology — showcasing the common, and sometimes embarrassing, scenarios that befall us as human beings.
Copywriting
Crafting copy that inspires care
When it comes to copywriting, it’s essential that we understand the audience we’re targeting. For Gifford’s website and marketing campaigns, we spent time analyzing their patient populations. Who are they? What do they truly need? We then worked to understand the unique advantages Gifford offers, and found solutions for fine-tuning messages that would truly resonate.
Web design
An inspiring website for seniors
Morgan Orchards Senior Living Community is a new independent living facility owned and managed by Gifford Health Care. As they were breaking ground, they were urgently in need of marketing materials and a website to attract its first residents. We worked quickly to meet rush deadlines, and produced an inspiring, well-crafted website that’s easy to read and navigate for seniors and their adult children.
Print design
Inviting seniors to Morgan Orchards
We developed a welcome packet for prospective independent living residents of Morgan Orchards, to contain the variety of information needed for families considering this important transition. Clean, inspiring, and easy-to-read were the considerations we employed to motivate this audience.
