Web design
Crafting a more polished website
As we began our marketing work with Vermont Hardwoods, we saw the need for a better user experience and brand image on their website — and knew it didn’t need to cost a fortune. We pitched the idea of a targeted redesign to improve elements of its high-priority pages. The result of our work entices user engagement with better photos, clear messaging, easy content flow, and thoughtful design.
Digital marketing
Increasing the ROI of Google Ads
Vermont Hardwoods looked to improve the performance of their existing Google Search Ads campaign. Our team delivered almost immediate results—boosting traffic, engagement, and conversions by tightening keyword targeting, refining ad copy, and improving bidding efficiency. Without increasing spending, we achieved nearly 3x the conversions within the first three months.
Digital marketing
A big payoff for our work on Google Display Ads
In addition to Google Search Ads, we also hit a hard reset on this client’s Google Display Ads campaign — digital ads that reconnect website visitors to their brand. A redesign using new images, improved messaging, and an additional $4/day helped increase total impressions by 2,796% and clicks by 573% over a 3-month period.
SEO
Delivering a dramatic increase in online search visibility
In assessing their search visibility and competition, we determined the company would need a robust SEO strategy to be competitive in an online search. After thorough keyword research work, our SEO copywriter delivered impactful website content for strategic areas of the site. Our on-page SEO efforts increased search visibility by 108% in just two months—and it’s still growing!
Email marketing
Creatively crafted content for inbox consumption
Beginning with the creation of a strategic content calendar for both business segments, we’ve designed, written, and deployed monthly and bimonthly email marketing newsletters to targeted segments of Vermont Hardwoods’ audiences. These timely, relevant, and informative emails have achieved open rates of nearly 50%.
Print design
Proving value through print advertising
Our print ad for Picture Framing Magazine has both a clear focus and a clear message to its nationwide audience. Leaning on their high-level messaging and positioning—along with a close-up image of their beautiful work—this ad turns heads in the industry.
