We were delighted to launch a new website for the local non-profit Burlington School Food Project, which provides year-round access to fresh, nutritious food to students in the Burlington School District.
Burlington School Food Project believes that all children should have year-round access to fresh, nutritious food — regardless of their ability to pay. When children are hunger-free and well nourished, they perform better in school, they’re sick less often, and they have fewer behavioral problems. The mission of BSFP extends beyond the cafeteria as well, nourishing minds through hands-on educational opportunities such as their flagship program, Fork in the Road, a student-run food truck that serves up local foods and life-changing experiences.
Despite all their awesomeness — and national recognition — BSFP was suffering from a lack of visibility in their own backyard. They needed a vehicle to connect with their local constituents and tell their story in an inspiring way. They also needed to easily communicate up-to-date information with all Burlington families, many of whom are new Americans who speak little English.
Working closely with the organization’s leadership, we helped organize their information, craft their message, and showcase the fruits of their labor through photography and illustration. We worked to provide a high level of clarity and navigational ease. Text was organized into bite-sized amounts, and color was used generously to sweeten the user experience. The result was a fresh new website for an inspiring local organization.
To visit the new site, go to burlingtonschoolfoodproject.org