Alder Brook Dental

This long-time dental group in Essex Junction, Vermont was ready to give its brand a boost, but the owners didn’t want to risk losing brand recognition by straying too far from their original logo.

We understood. We provided them with a logo “freshening” — an update that included a refined illustration, contemporary typography, and a fresh new color palette, emphasizing a whiter, brighter appearance over the darker, outdated look of their old logo. The results have been smile-worthy.