US Sherpa

US Sherpa brings Nepalese handicrafts to the US market, improving the lives of hundreds of artisans and their communities in Nepal. Its high-quality products are carried in over 50 stores throughout the country. The company is also an adventure travel service, specializing in trips to the Himalayas in Nepal.

We worked with the company’s founder to “refresh” US Sherpa’s outdated logo by developing a more inspiring, contemporary mark while retaining its all-important authenticity. The result is a mark that’s both appealing to the important US outdoor market and true to its mission and origins.