We are often approached by clients with requests to redesign an existing logo, but often times a small refresh is all that’s needed. A full logo redesign, in which a brand embraces significant change, requires a company to replace collateral, signage, ads, and other instances of the old logo so that the brand appears consistently in all uses. On the other hand, a logo refresh may incorporate small changes that modernize a logo, but may be subtle enough to roll out over time.
Whether it’s an update to an icon, typography, or a new color palette, small logo changes can really breathe new life into a brand! Consider these before and after examples of logo refresh projects we’ve completed:
Could your logo use a refresh in 2021? Give us a shout!
