Strong customer relationships are a critical component of successful business strategy. They enable a business to get a comprehensive view of what customers are looking for, what stage of the buying process they’re in, and when they’re ready to make a purchase. Customer Relationship Management (CRM) software can manage customer information across many marketing channels, including your website, email, social media, newsletter, search engine marketing and direct marketing, to name a few.
What is a CRM?
CRMs consolidate management of information about current, potential, and past customers. This essential marketing tool simplifies the process of organizing client communications, increases the efficiency and effectiveness of communications, and creates a more dynamic and potentially automated sales process that generates more revenue for your business.
What can a CRM do for your business?
1. Generate better leads, with less work.
With clear insight into who’s visiting your website, you can target these visitors for focused communications, making your sales efforts easier and more effective. Segment your web traffic into different categories such as job inquiries, leads, service/maintenance, vendor inquiries, and existing clients.
2. Build streamlined and efficient processes for communications.
You can organize all communications with a client into one convenient control panel, including timestamps and conversation content. Communication methods retained include emails, chats, phone calls, social, text messages, and more.
3. Streamline processes that successfully cultivate leads.
When you find a blueprint that works, you can automate it and reuse it.
4. Improve staff efficiency.
Segmented lists improve efficiency of administration. For example, your sales & marketing leads can be managed by a different set of employees than your customer service staff.
5. Automate your marketing.
You can reduce the cost and time associated with converting leads to clients by using automated communications.
6. Build deeper more sustainable customer relationships.
CRMs allow businesses to proactively communicate more regularly with customers. You can personalize automated communications so that they will NOT feel impersonal, but tailored for each business/customer.
7. Build an extensive profile of each client.
Learn and retain more about clients and potential clients like gender, position, pages visited, dollars spent, likeliness to buy again, and time spent on each page.
8. Allow salespeople to focus on the hottest leads.
CRMs allow you to weed out spam and other nonessential communications.
9. Make your digital workplace agile, mobile, and low-cost.
Access all customer information in the cloud from anywhere with an internet connection, including a mobile app.
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If you feel that streamlined communications, improved organization, and more efficient workflows would benefit your company, a CRM should be on your list of must-haves. Contact us for information about selecting and installing the best Customer Relationship Management software for your business.
