As COVID-19 vaccines rolled out and our community found hope in a “new normal,” the University of Vermont Health Network Home Health & Hospice was looking to Stride’s graphic design team for a refreshed annual report. They chose a unique size – an 8.5 x 5.5 booklet that’s small, but really packs a punch.
As an already well-established brand, UVM Home Health & Hospice wanted to tell the story of their impactful programs, but also highlight how they navigated an unfamiliar landscape to provide safety, care, and hope to their patients and residents in the wake of the first year of the coronavirus pandemic.
We used UVM Health Network’s standard color palette and bright, bold images of staff and patients, as well as their expanded color palette to highlight special features in the report, such as infographics. Creative solutions for page layouts keep the reader engaged while staying in brand.
The annual report was accompanied by a donation envelope inside of an outer envelope that was mailed to donors and stakeholders. As a full-service marketing agency, we managed the design and printing of all pieces of this mailer.
Want to know more? Talk to us about your next graphic design or marketing project – we’re here to help!