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Web design
Modernizing an industry leader
When Hayward Tyler needed an improved web presence, we worked closely with their marketing team to exceed expectations. As a complete website overhaul, we left no stone unturned — starting with internal surveys and research to set the right direction. We developed all new site architecture, a refreshed brand image, robust functionality, and carefully crafted messaging and copywriting. In addition, we performed video editing for added visual engagement.
Print design
Promoting products in print
With a wide range of products, Hayward Tyler must maintain a library of sales collateral targeted to the needs of its customers around the world. Brochures like this one promote the benefits and specifications of its products, while others might target the needs of specific industries or promote aftermarket services.
Print design
Maintaining a global brand
Hayward Tyler’s clients represent a variety of industries worldwide. Resonating with a diverse global audience requires marketing that is clear, accurate, and cleanly designed. Using European print standards, we produce a myriad of print materials directed to engineers and plant managers, many of which require versions in American English, British English, and Chinese. We work diligently to ensure the accuracy, integrity, and print quality of these critical sales pieces.
Print design
Marketing solutions for critical industries
Hayward Tyler enlisted Stride to design a print ad for Oil and Gas Innovation, an industry magazine focused on business information and industry solutions. We set to work on a full-page color ad highlighting their submersible pumps and motors solutions for offshore oil drilling, where performance and reliability are key.
Trade show graphics
Tradeshows around the globe
As a leading pump manufacturer in many different industries, Hayward Tyler exhibits in a variety of trade shows around the world each year. Booth displays must be simple and eye-catching, attracting an engineering audience with a mix of bold messaging, images, and product detail.
Video
Videography with a deep message
The client had a new product they were promoting at an upcoming trade show, and they needed a video explaining its benefits—in a short timeframe. This video details both types of Condition Monitoring Systems for submersible pumps and motors, helping submersibles customers to understand the key benefits of this new technology clearly and easily.
Email marketing
Emails that build relationships
Using Pardot, the email marketing arm of Salesforce, we worked with Hayward Tyler to create a series of email drip campaigns for events and promotional messaging. Working closely with our client and Pardot, we developed engaging content that encourages click-throughs, and built the emails for deployment by Hayward Tyler.
Photography
Product and action photography
Great marketing materials require compelling imagery. For Hayward Tyler, that often means planning and directing photoshoots here at their US facility, whether the focus is on massive industrial equipment or the people who build it. Product shots like this performance-critical nuclear pump were taken by Rick Levinson of RL Photo.
Print design
Presentations that impress
As a global corporation, Hayward Tyler has ongoing sales activities that require high-level presentation materials. And its substantial collection of sales literature requires an innovative solution for containing it. This custom double-gusseted pocket folder is designed to carry a considerable amount of material while holding its shape.
Logo/Identity
A brand with engineered appeal
Datahawk is a specialized condition monitoring system developed by Hayward Tyler and designed to help their clients monitor the performance of their pumps and motors. We developed the Datahawk logo for a modern engineering audience, with a graphic icon that reflects a spinning impeller — a central feature of these industrial pumps — and a clean design that’s easy to reproduce.
