A groundbreaking website that sells homes
Hillside came to us looking for a new website to promote Vermont’s first and only all electric, fossil-fuel free neighborhood. We worked closely with the developers, O’Brien Brothers, to understand the target audience and what they care about—and to develop messaging that touches on all the main features of the Hillside brand experience. The site we wrote, designed, and developed enhances both the home buying and selling experience with sort and filter functionality and an interactive neighborhood map that lets users zoom in on available properties and home styles to learn more.
Captivating collateral to support home sales
Another signature piece of Hillside’s sales package is the Available Options & Upgrades sheet, an important piece that helps the potential homebuyer understand all their options to create a new home that reflects their personal tastes and lifestyle. This piece lists every personalization option and upgrade, while supporting a core message of the brand that their homebuying experience is easy and enjoyable.
Capturing what matters in a neighborhood
Neighborhoods are made up of houses and people, so we recommended adding to Hillside’s existing photo assets with images of real people enjoying life in their community. This series of images reflects diverse homeowners using some of Hillside’s best assets to help sell the quintessential lifestyle and features that go along with being a homeowner here.
Cutting to the chase with cut sheets
In keeping with the upgraded branding we developed for Hillside, we designed a series of cut sheets to promote each home style that’s currently available. These cut sheets draw in the reader with large, beautiful images and bold headlines, and then engage them further with features and amenities for each home style. The back pages feature each style’s floorplans to complete this all-around effective sales piece.
A brochure and folder where it all comes together
This pocket folder brochure gives a beautiful, well-paced overview of the neighborhood and all of its features while reflecting the look and feel of the website for a cohesive brand look. As you flip through the pages, it’s almost like you’re strolling through the neighborhood itself. The back pocket acts as a place for the rest of the sales collateral to nestle perfectly, providing a streamlined and attractive marketing packet to impress potential homeowners.