Minimalist design for a financial services website
The aesthetic direction for this website was clear: clean, sophisticated minimalism. This approach was refreshingly unique for the financial planning and investment advising industry, setting Hanson+Doremus apart for their intelligent, independent approach. Light and bold tones blend with subtle nature photography to complete this WordPress site.
Clarifying direction with messaging strategy
We worked closely with Hanson+Doremus to reposition their brand through a streamlined messaging strategy process. We carefully crafted a new positioning statement, brand promise statement, key messages, and talking points that helped shape the written content of their new website.
A bold new financial services logo
As they transitioned to new ownership, Hanson+Doremus looked to Stride for rebranding from the ground up. We worked to understand the firm’s goals, capabilities, personality, and culture to create a fresh new identity. A blend of modern sophistication, bold thinking, and casual approachability guided this new design.
Newsletter design for an abundance of content
Hanson+Doremus provides exceptional advice to its clients, and their monthly newsletter showcases this ethos. Rich in valuable information, it needed to be light on design and easy to read. This content-first newsletter template invites reading and allows staff to produce new issues easily.
Bold, beautiful stationery design
We blended minimalism and bold color for the Hanson+Doremus identity package. The business card design utilizes three images from the website as options for the back side, which allows each staff member to choose their favorite image.
A versatile brand to wear proudly
When designing logos, we often ask, “But does it pass the embroidery test?” For Hanson+Doremus, the answer was a resounding yes! The color and design looks both attractive and readable on company apparel.