Marketing strategy
Planning a campaign with impact
When Pathways Vermont received a grant to promote its Support Line, they turned to Stride to create a comprehensive media strategy and placement plan, to make sure the message would be seen and heard in all Vermont counties.
Print design
Campaign brochures that make a connection
The Pathways Vermont Support Line is a free community service that provides support for anyone who needs someone to talk to, whether they’re experiencing a crisis, feeling lonely, or seeking advice. Part of our materials for this campaign, this brochure design outlines the service in easy-to-understand language and imagery.
Direct Mail
Postcard design that gets people talking
To be sure all Vermont counties were equally addressed in the campaign’s outreach efforts, we designed and coordinated direct mail postcard mailings to the areas of the state that were not as easy to reach with other media.
Digital marketing
Using Google AdWords for good
Developing a successful search engine marketing campaign takes a lot of careful thought and analysis — especially when trying to connect with people in crisis. To help promote the Support Line, we deployed a 6 month Google AdWords campaign, testing a range of keywords and phrases and monitoring results for the best use of their funds.
Signage
On the road with Vermont bus advertising
To get the word out about the Vermont Support Line, we knew that an effective route for getting the word on the street is none other than a bus route. Bus advertising is a great way to get hyper-local, and it worked well for Pathways as Vermonters experienced the campaign through other forms of outreach. Find out more about Pathways here.
