Sweet babes and busy doctors
PCC’s customers are independent pediatricians throughout the country. To produce compelling content, we knew we needed high quality imagery of these special people and their patients, so we recommended a series of photoshoots. Capturing stunning images meant leading with a specific vision, and coordinating the schedules of medical staff, families, photographer, and the marketing team.
Print materials squarely on brand
When PCC needed effective sales literature, we answered with an information-filled packet with colorful inserts that are clear, concise, and inviting to read. To set them apart and reinforce the PCC brand, this design is based on the square shapes and primary colors embedded in the PCC logo. Directing photography, planning the content, and developing all copywriting and design was part of a job that has had many happy, and healthy, returns.
Capturing the PCC vibe
PCC’s Vermont office is filled with the busy activity of serving the technology needs of pediatricians across the country. To set them apart from their national competition, we aimed to capture the unique value that is embodied in the quality of their people. With highly-coordinated photoshoot direction, a library of images was created to enhance our marketing and graphic design work for PCC.
Aiming for more in brochure design
An important step in the PCC sales process was the delivery of detailed product information alongside the benefits of choosing PCC. Following a collaboration on strategy, we developed a plan for an in-depth brochure that inspires prospects to say yes. The creative process of this piece included organizing the content, developing a messaging strategy, writing the copy, and designing the layout in a colorful and approachable style.
A healthy website design
We worked closely with the marketing team and web developer at PCC to produce a complete overhaul of their web site. Working with a new directive of bold messaging and sales channeling, we wrote copy, developed a new design, and reworked the entire structure of the site with multiple calls to action. Various media, including video and animated graphics, help to create high-level impact.
A national magazine for docs
The Independent Pediatrician is a publication by PCC that provides information, resources, and guidance to independent pediatricians nationwide. In updating this bi-annual publication, our goal was to showcase stories, facts, and industry trends in a clear, professional, and inviting-to-read format, bringing a new level of style to healthcare reporting.