Helping families navigate success
Parents looking for solutions to behavioral challenges with their adolescent or young adult turn to True North for answers. The website engenders trust through carefully crafted design, original iconography, and stunning photography. With great attention to detail throughout the process, the site delivers information clearly and with compassion, reinforcing the brand promise that has helped nearly a thousand families over the last 15 years.
Setting the right tone
This informational packet contains a variety of introductory information for a wide-ranging audience — from parents to counselors and medical practitioners — and takes a straightforward approach to this serious topic. Our work focused on clear communication, compelling data, and sophisticated print production.
A brand identity with flawless execution
Working closely with True North in its rebranding efforts, we began with a 2-color stationery package and pocket folder design. Our work focused heavily on color accuracy, collaborating closely with the printer on custom ink options and drawdowns to finalize brand colors that felt like the perfect fit.
Communicating with data
Correspondence with class
True North is always careful about striking just the right note in its marketing materials. It was no different when designing a set of note cards for correspondence with clients and families. Ensuring proper printing results was important as always in maintaining this brand’s consistent look.
The art of recruiting critical staff
Wilderness field guides are important staff members at True North, as they are integral to the overall success of the program. We developed an eye-catching recruiting poster for this staff position, using inspirational imagery and messaging to attract the right candidates, and incorporating tear-off cards they can take with them.