Featuring every product a business sells can get extremely expensive when it comes to printing catalogs. But can a company get by with an online catalog only? Julbo decided no, their reps and dealers still rely on printed materials. And so, Stride and Julbo worked together to create the hybrid solution between their previous 48-page catalog and going fully digital.
The answer? The “What’s New / Sunglasses 2021” catalog features high-end technical eyewear, everyday travel sunglasses, and downhill mountain bike goggles. A new, 3-page foldout features all styles, colors, SKUs, and prices so reps and dealers can see the full Julbo line on a single spread, while the catalog product pages only feature models new to the US market in the spring of 2021.