Marketing & Advertising

To get results, take a smart approach. At Stride, we work closely with you to meet your marketing goals. We begin by ensuring we understand all dimensions of your brand, such as your value proposition, market position, audiences and competition. We then develop a game plan for building your brand, considering media strategies proven to create impact as well as unique opportunities others may have missed. As a team of long-time locals, we’re especially skilled in targeting Vermont audiences in an ever-changing advertising landscape. Our process results in an actionable marketing plan that targets specific sales objectives while aligning with budget realities.

Google offers several unique, high-profile opportunities to promote your brand to targeted audiences. We clear a path through the murkiness of this complex, ever-changing platform to create and manage winning ad campaigns with measurable results.

Stand out in the online crowd. We are experts at helping organizations make a real digital impact. We begin by working with you to define your goals, identify your target audiences, and arrive at right digital venues to reach them. We then develop concise messaging and stunning visuals, as well as a plan for deploying your campaign. We are highly experienced in a variety of digital media such as Google Ads, Google remarketing ads, social media advertising, Front Porch Forum, and email marketing — each of which can help you build your brand while gaining valuable marketing insights along the way.

Get your ad into hands and homes. A well-designed print advertising campaign can be an effective way to build brand recognition, drive traffic to your event, announce a special offer, or improve your reputation. At Stride, we’ve got decades of experience in creating high-impact magazine and newspaper ads that get organizations noticed, and more importantly, get results. We plan, write, design, and place ads for any type of print publication, from national magazines to local community newspapers right here in Vermont.

Get creative in your media mix! We have deep experience with a wide variety of media. For radio, TV, and cinema advertising, we provide creative direction, write scripts, and coordinate production. For direct mail campaigns, we write and design mailings such as postcards and catalogs, and can provide assistance with mailing list and postage details. And for outdoor media such as vehicle graphics, bus advertising, and exterior banners, we handle everything from design to vendor coordination.