Making finance a little more fun!
We are delighted to report that this summer, Vermont Federal Credit Union chose Stride as its new agency of record. A not-for-profit financial institution with a wide array of products and competitive rates, Vermont Federal has been serving the needs of everyday Vermonters with a wide range of financial products for 60 years.
The credit union sought to infuse its brand with new energy and ideas, and found Stride to be a good fit for its wide range of marketing needs.
We began our collaboration with an extensive marketing and brand assessment, which uncovered a host of opportunities for Vermont Federal to increase its visibility and demonstrate its unique value to Vermonters.
The first rollout of our creative collaboration with Vermont Federal is happening this month with the launch of a humorous new campaign designed to increase brand awareness and differentiation. Together with the creative folks at RetroMotion Creative, we’re building the brand personality of the credit union through a character at the center of the campaign — an endearing yet obsessive guy named Simon. He’ll soon be appearing in everything from TV and radio spots to advertising and in-branch displays.
Look for Simon, and the rest of our creative work, soon!