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Great companies tend to find ways to continually innovate, even through a global pandemic. Dynapower, a manufacturer of rectifiers and energy storage systems that help power the world’s leading brands and institutions, is one of those companies.
Dynapower was hard at work in 2020 designing a new line of pre-engineered rectifiers called RapidX. This economy line opens new doors for the company with a lower price point and faster delivery to more customers, with the same high quality and durability Dynapower is known for.
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In late 2020, the company approached Stride to develop branding and sales materials for RapidX. We answered the call with logo design, a product photoshoot, brochure design, data sheets, and a brand usage guide.
The RapidX logo was designed to feel recognizable to its predecessor, Rapid Power Technologies, yet have a new modern appeal and innovative industrial sensibility.
We coordinated a photoshoot with RL Photo to capture high-quality images of the new products, and designed a suite of sales materials with a fresh, clean look and feel. Finally, we developed a comprehensive brand usage guide to assist Dynapower in reproducing the main components of the RapidX brand across a wide range of applications.
Find out more about Dynapower and its RapidX line of rectifiers.
![](https://stridecreative.com/wp-content/uploads/dynapower-rapidx-brand-guide-stride-1024x814.jpg)