Great companies tend to find ways to continually innovate, even through a global pandemic. Dynapower, a manufacturer of rectifiers and energy storage systems that help power the world’s leading brands and institutions, is one of those companies.
Dynapower was hard at work in 2020 designing a new line of pre-engineered rectifiers called RapidX. This economy line opens new doors for the company with a lower price point and faster delivery to more customers, with the same high quality and durability Dynapower is known for.
In late 2020, the company approached Stride to develop branding and sales materials for RapidX. We answered the call with logo design, a product photoshoot, brochure design, data sheets, and a brand usage guide.
The RapidX logo was designed to feel recognizable to its predecessor, Rapid Power Technologies, yet have a new modern appeal and innovative industrial sensibility.
We coordinated a photoshoot with RL Photo to capture high-quality images of the new products, and designed a suite of sales materials with a fresh, clean look and feel. Finally, we developed a comprehensive brand usage guide to assist Dynapower in reproducing the main components of the RapidX brand across a wide range of applications.