Photography
Helping bring beauty to life
Our work on Lake Champlain Chocolates sales collateral starts long before we dive into design. Extensive photoshoot planning happens far in advance to help the photographer and stylist capture powerful images that work for various print, online, and social applications.
Print design
Driving sales with stunning catalogs
Lake Champlain Chocolates’ direct-to-consumer catalogs drive much of its sales throughout the US. It’s critical that their year-round and holiday print catalogs always look tempting and exquisite. For nearly a decade, we’ve worked closely with Lake Champlain to guide and design the visual layouts, and ensure perfect results each time.
Direct Mail
Promoting with postcards
To boost sales, we helped Lake Champlain Chocolates with promotional and after-sale postcards featuring 10% savings. Managing the printing of tens of thousands of cards, we are careful to balance print quality with price. The results are cost-effective promos that boost the LCC brand.
Email marketing
Tempting customers with email marketing
Lake Champlain Chocolates has has a lot to communicate to its customers and fans. We developed an highly-functional email template that utilizes the company’s large library of professional photos to present an attractive and enticing communication — a welcome delight in anyone’s inbox. The emails are easy to deploy frequently, and enjoyed a high rate of success.
Advertising
Catching the eye of the bride
This half-page ad in Vermont Vows features the kind of wedding favor any bride would savor: delicious chocolate truffles in customized favor boxes. We aimed for an unfussy print ad design and paired it with clever messaging to showcase the product and elevate the brand with this important market.
Direct Mail
Direct mail that’s in season
Holidays are big business for Lake Champlain Chocolates. And direct mail is an important marketing tool to reach folks in need of the perfect gift. From Valentine’s Day to Thanksgiving, these folded mailers deliver results.
