Hanson+Doremus is a Burlington-based firm specializing in personalized investment management and financial planning for individuals and organizations. As the company was transitioning to new ownership, it was time to turn over a new leaf. They turned to Stride for company rebranding, including a new logo, brand usage guide, messaging, website design, and print collateral.
We worked closely with company leadership to develop the new brand. After a thorough discovery process, we uncovered a variety of critical aspects that differentiate Hanson+Doremus from its competitors, and we used these to guide us into the rebranding process.
The new logo is a testament to the company’s bold, independent thinking and personal touch. Crafted by our own handwriting, it’s a unique and memorable mark for a financial services firm. We then dove into messaging strategy to guide the brand personality as well as the website’s written content.
Minimalist design aesthetics drove the website design for Hanson+Doremus. Contrasting ample white space with bold color and unique black-and-white nature photography, it exudes clean sophistication and a unique focus on their message.