![Phone showing Vermont Support Line, paper with graphs and text in background](https://stridecreative.com/wp-content/uploads/pathways-vermont-ad-words-campaign-stride-1.jpg)
Using Google AdWords for good
Developing a successful search engine marketing campaign takes a lot of careful thought and analysis — especially when trying to connect with people in crisis. To help promote the Support Line, we deployed a 6 month Google AdWords campaign, testing a range of keywords and phrases and monitoring results for the best use of their funds.